INTERNATIONAL ADVISER
BEST PRACTICE
ADVISER AWARDS 2017

THE JUDGES AND HOW TO IMPRESS THEM:



What are the judges looking for? Here are some suggestions from the judges on what makes an award winning entry:

 

  • “Evidence, evidence, evidence. Don’t just make bold statements. Support them with hard facts”.
     
  • “The most important thing is to tell your story. Too often awards entries seem to be little more than a series of disjointed statements with no sense of narrative or focus on the category being entered”
     
  • “Think very carefully about how to strike the right balance between what you say in the main awards narrative and what you provide in the way of supporting material. The supporting material should relate clearly to the entry”.
     

  • “Read the criteria, make a list of the key points and address them clearly in your entry”.
     

  • “I sometimes think people forget that the same judges are likely to be reviewing more than one category and submit virtually the same entry for several categories. These entries rarely succeed in impressing judges because they usually fail to address the specific requirements of any of the categories in which they appear. Every category is different and we are looking for different things so entries should be written appropriately for every category they are entering.”

 

 

Please see the list below for this year's judging panel:

 

Mark Battersby, Editor, International Adviser 

 

Rod Bryson, Principal, Wealth, Long Term Savings & Insurance, Capgemini

 

Michelle Hoskin, Founder and Director, Standards International

 

Mike Leeson, Head of Distribution, Old Mutual Wealth

 

Tom Porter, Managing Director, Last Word (Asia)

 

Andy Robinson, industry professional and consultant

 

David Worsfold, Director, Worsfold Media Services

 

Nigel Sillitoe, Chief Executive, Insight Discovery

 

Richard Romer-Lee, Managing Director, Square Mile Research

 

Julie Littlechild, Founder, Absolute Engagement

 

Mimi Pienaar, Head of Practice Management, Masthead​

 

Amber Bates, Head of Marketing, Last Word